Our Story

Más de 60 años dedicados a la construcción

100 Countries, 3 Generations, 1 Mission

LATICRETE, founded in 1956 by Dr. Henry M. Rothberg, has its roots in Connecticut, where its headquarters are located, and began operations in Central America in 1989.

LATICRETE is a family-owned, customer-focused company that is world-renowned for manufacturing flooring and facade materials used in residential, commercial and industrial applications. For more than 60 years, LATICRETE has provided the technology, products and services making permanent and innovative installations and repairs to the construction market. Specified by architects and supported by professionals, LATICRETE offers a dedication to quality that translates into world-proven solutions for virtually any flooring, waterproofing, and façade.

With over 60 years setting industry standards, LATICRETE is the name trusted by architects and designers as well as professional installers.


Our dedicated global leadership team consists of innovators who work with each other and our business partners around the world to build the best innovations, the best products, the best service; all so you get the best results.



Henry M Rothberg


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